SMARTR is a sustainability-focused, Fintech Strategic Business Development Company. It was established to build a "global coalition" of people and organizations coming together within a multifaceted "JOINT VENTURE" construct, to accelerate the growth and progress of the various tech startups, non-profits, corporations and other organizations, all working on solutions or otherwise contibuting to addressing the world's single greatest challenge.

The world's single greatest challenge is the need for achieving sustainability transformation at global scale, in the face of devastating pandemics, recessions and climate change - (social economic and environmental climate), with their various collective negative impacts on communities and human lives literally by the tens of thousands.

The company's operational model is unique, being an alternative Venture Capital Management Firm and a disruptive Joint Venture-Based Commercial Business Consortium at the same time.